YOUR MISSION Eコマースのパフォーマンスマーケティング戦略設計・実行・効果測定を通じ集客を最大化していくお仕事です。候補者はプーマオンラインストア /アプリビジネスにおける自然検索、検索広告、ディスプレイ広告、SNS広告、アフィリエイトなどの外部集客の責任をもちます。KPIは売上、ROAS、アプリでのMAU達成を目的とし、パフォーマンスマーケティング＆CRMマネージャーにレポートします。フルファネルでのカスタマージャーニープランに関してeCommチームメンバー、ブランドマーケティングチームと協力して相乗効果のあるマーケティングプランを開発します。また、グローバルEコマースと連携し、ベストプラクティスやプロモーション、効果測定など、日本のEコマースビジネス加速にむけたアクションを実行頂きます。 年間広告予算を管理し、有料広告のパフォーマンス管理と予算管理を担います（SEM、ディスプレイ、SNS、アフィリエイト、アプリ広告を含む）。 自然検索対策（SEO）を日本Eコマースチーム、グローバルEコマースチームと連携し集客を加速させます。 広告代理店と連携を強化し、パフォーマンス向上/最適化/報告を行います。 すべてのキャンペーンのパフォーマンス測定および報告を行い目標（ROIおよびKPI）に対して評価し改善策を検討します。 他のEコマースメンバーやブランドマーケティングと協力して、すべてのチャネルでメッセージが一貫していることを確認します。 マーケティングチームと協力しオーディエンス戦略を推進します。 As a part of Performance Marketing & CRM, a candidate will work on driving the Performance Marketing strategy for Japan. She / he will be in
パブリックセクター事業本部において、中央省庁のお客様と将来にわたって戦略的な関係を築き、クラウド活用の推進をリードする技術営業職（Account Technology Strategist：ATS） を募集します。ATSは、業界に特化した企業顧客向けのデジタルトランスフォーメーションの取り組みの最前線にいます。候補者は、日々の営業管理やチーム全体の成長をリードするだけでなく、ロールモデルとしてIT業界でハイレベルな地位にあるお客様やステークホルダーと密接にビジネスを推進していくことが期待されています。また平易にマイクロソフトの価値をお客様に伝えるためのテクニカルな面での知見があることが望ましいです。また、候補者は市場に対して戦略的かつ論理的な分析を行い、お客様への付加価値の創造や課題の解決を訴求していただくために、組織横断的な活動ができることが求められます。すなわち、リーダーシップとオーナーシップが必須となります。 是非、あなたのこれまでのIT業界でのビジネスキャリアを活かし、マイクロソフトの先端かつセキュアな幅広いクラウドソリューションで中央省庁のお客様のデジタルトランスフォーメーション/AIトランスフォーメーションを共に推進していきましょう。 日本マイクロソフトの福利厚生や社員インタビューが掲載されたキャリア採用情報は、下記URLよりご確認下さい。 https://www.microsoft.com/ja-jp/mscorp/mid-career/default.aspx Responsibilities Customer and Industry Insights Synthesizes and combines various business and industry insights from their team, global best practices, proof points from experience/case studies with countries and/or regions, and
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We are seeking an experienced creative and passionate copywriter to join our Growth Creative Team at Crypto.com. This role will work closely with our Creative Director to develop engaging and visually appealing digital content across various
Company Description Who is Turner & Townsend? All over the world people are using buildings, infrastructure, and assets we helped to deliver. It could be the hospital they work in, the railway they travel on every
Head of Marketing, Oracle Japan The company that is transforming marketing by applying groundbreaking modern marketing strategies. Oracle can offer you the possibility to work in an international context as a leader and key influencer you
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