Marketing Executive

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group publishes high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge.  We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

We are looking to add a Marketing Executive to our B2B Marketing Team. Reporting to Marketing Manager, this role is responsible for supporting and implementing marketing activities for key promotions and initiatives targeting institutions and corporate customers in Japan while utilizing a range of innovative digital tactics.

Closing Date: Applications will close on 16th April 2024.

Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

What you’ll be doing:

• Plan, implement, report on and adapt multi-channel marketing campaigns to meet an agreed set of KPIs and within agreed budgets
• Manage a marketing budget effectively ensuring return on investment
• Present information in meetings, with a thorough understanding of the products/customer channel, target markets, and sales expectations
• Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out
• Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department.
• Build effective working relationships with colleagues, customers, potential customers and third-party services
• Use feedback reports to relay voice of the customer across the wider Marketing team
• Periodic travel to professional development trainings, conferences and exhibitions and/or carry out other customer-facing activities, reporting back as required
• Support the Marketing Managers in planning and implementing subject/channel or team level projects/campaigns
• Delegate and review tasks, where agreed with the Marketing Manager, monitoring progress and quality and providing effective feedback
• Accountable for managing own learning, taking responsibility to identify and develop skills gaps

What we’re looking for:  

• Experience in a marketing environment, understanding of the role of marketing and the implementation of evidence-based marketing campaigns
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), web/cloud-based databases, CMS, email creation platforms and/or other bespoke IT systems.
• Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends.

Skills and Behaviours Required:

• Ability to gather customer and market data and make effective decisions based on it
• Works collaboratively with others to build strong partnerships, both internally and externally
• Strong communication skills, including persuasive copywriting
• Supports the implementation of change through positive behaviour and attitude
• Contributes ideas of how to best manage and implement changes based on customer needs
• Develops innovative ideas that improve work processes or results
• Maintains knowledge of new marketing/industry trends
• Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices
• Focused on self-development

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 20 days(pro-rated for first year) annual leave per year, plus an extra day off for your birthday
• 4 paid volunteering days each year
• Paid sick leave of 6 days
• Under the local company’s healthcare insurance plan
• Employee assistance programme – offering 24/7 well-being support
• Performance bonus
• Share Match – plan that matches every company share purchased with two free shares
• Annual health screening for employee and spouse, optical and medical care

Location:

• This role is open to candidates in all locations across Tokyo, you must have the right to work and live in Japan
• Taylor & Francis has flexible hybrid working options for how employees can work based on their role. Flexible working is offered with this role however the ability to attend in-person events or training in our Tokyo office(approx. 2 days per week) will be required.
• Relocation support is not provided for this role.

Training And Professional Development:

We’re passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We’ll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be.

Interview process:

Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we’d then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact recruitment@tandf.co.uk

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers 

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F. 

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/