Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing, with a focus on B2B/enterprise product marketing.
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in Japanese and English fluently to interact with internal and external stakeholders.
Preferred qualifications:
- Experience or strong interest in marketing AI-first products, intelligent hardware solutions, or productivity features.
- Experience in the mobile hardware, consumer electronics, or devices/hardware market.
- Experience in building product positioning and messaging.
- Experience creating, customizing, and executing localized sales enablement, training programs, and bespoke marketing assets.
- Experience working cross-functionally with Product Management, Sales teams, and first-party (1P) partners.
- Deep understanding of commercial/B2B landscape.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager, you are a fully dedicated marketing leader, shaping the future of Pixel as a part of a small, autonomous, and entrepreneurial team in a rapidly growing business. You will be a self-initiator who thrives in ambiguity, leading the way in establishing Google’s AI leadership within the B2B space and positioning the integration of AI-powered features—including Gemini—across the Pixel for Business portfolio as a core value proposition. You will be driving regional PMM strategy and will be responsible for defining the core value proposition, creating messaging, building key marketing and sales enablement assets for Pixel for Business. You will help to drive decisions and form guiding principles for each product/feature launch and influence the growth and development of Pixel B2B features in the market. In addition, you will serve as a bridge between regional teams, global partners to align product narratives and influence the global product roadmap based on regional market needs and support GTM tactics such as maintaining regional website refreshes.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Act as the regional Subject Matter Expert (SME) on the Pixel B2B product portfolio and features for internal and external stakeholders.
- Develop localized positioning specific to the APAC region and independently execute the creation of bespoke marketing plans and assets tailored to regional audience needs.
- Partner closely with Product Managers and first-party partners to strengthen, customize, and align the Pixel for Business narrative. Influence and help to build products, experiences and features that have a strong product market fit and solve business user challenges.
- Conduct deep market analysis to understand key B2B/Enterprise audience segments and verticals, including their behaviors, pain points, and purchase patterns, to make valued business recommendations and create relevant assets.
- Drive tailored GTM and growth programs which includes local website implementation and demand generation program.
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