■ポジションについて ヘンケルジャパンの資生堂プロフェッショナル事業部にてヘアカラーカテゴリーの持続的な成長を推進し、日本・中国・アジア太平洋地域における市場リーダーシップの獲得を目指していただきます。 革新的な新製品開発（NPD）パイプラインと、顧客視点に立った360度マーケティングプランを通じて、美容師およびエンドユーザーとのオンライン・オフラインでのエンゲージメント最大化を図っていただくポジションです。 ■職務内容 ・ヘアカラー関連プロジェクトの自立的なマーケティングマネジメント ・NPDに関わる業務（市場インサイト、ターゲティング、コンセプト策定、生産、原価管理、価格戦略）を一貫して担当 ・明確なUSP（独自の販売提案）や製品ストーリー、コミュニケーションメッセージの構築 ・新規・既存マーケティング／コミュニケーション施策の企画・運用（オンライン／オフラインツール含む） ・各国・本社レベルでのプロジェクトKPIの進捗追跡・管理 ・内外の関係者、パートナー、代理店、各国チームとの連携 ■ポジションの魅力 ・グローバルブランドのヘアケア/カラーカテゴリーで、日本・中国・APAC市場の成長を牽引する重要ポジション ・ 革新的な新製品開発（NPD） と、美容師・消費者向け360度マーケティングでブランドを育成 ・日本をオリジンとしたグローバルブランドで、グローバルHQとして活躍 ・HQ MKTとして、各国コマーシャルチーム、クロスファンクショナルチームと連携し、アジア全体に影響を与える仕事 ・自らプロジェクトをリードし、新商品のコンセプト設計から価格戦略、コミュニケーション開発までEnd to Endで一貫して担当 ・グローバル×ビューティー×マーケティングの経験を活かせる、チャレンジングでクリエイティブな環境 ・資生堂プロフェッショナルの変革期におけるコアメンバーとして、アジア市場でのイノベーションを推進 ・チャレンジを推奨する環境で、グローバルマーケティングとしての広く深い経験を重ねられる 【必須（MUST）】 ・マーケティング経験5年以上 ・消費財業界におけるグローバル／リージョナルでのブランド戦略立案・実行経験 ・NPDまたは360度マーケティング、オンライン・オフラインコミュニケーション経験（ヘアケアまたはスキン／ボディケアであれば尚可） ・KPIトラッキングの経験 ・上記マーケティング業務を自ら推進できるスキルと経験 ・プロジェクトマネジメントスキル ・コンテンツ制作・代理店マネジメント経験 ・プレゼンテーションスキル ・ネイティブレベルの日本語力、且つ日常会話レベルの英語力をお持ちの方 *英語に関しては向上意欲がある方が望ましいです ・変化の多いビジネス環境での柔軟性・困難に対する対応力・粘り強さをお持ちの方
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