企業概要 ピュブリシスグループは、単なる働く場ではなく、グローバルに力を発揮するための環境を提供する場です。世界変革に貢献するためにはアイデアだけでは不十分です。本当の意味で社会にインパクトを与えるためには、知識、人材、リソースを有意義に活用する必要があります。ピュブリシスグループでは、グローバルネットワーク、知識、ツール、クライアント、ブランド、そしてデータ、テクノロジー、メディア、戦略、クリエイティビティ、ビジネス変革の専門知識を持つ9万人以上の優秀な人材と繋がり、協力することができます。 ピュブリシスグループは世界でも3番目に大きなコミュニケーション・グループです。1926年にパリで設立され、マーケティング、コミュニケーション、デジタル・ビジネストランスフォーメーションのリーダーとして100カ国以上で事業を展開しています。 求人内容 【役割概要】 Publicis Life Brands Medicus (Healthcare)において、Strategic Directorとして、業務を行っていただきます。 クライアント（製薬企業）の新薬上市にあたって、市場分析、競合分析、顧客（医療従事者および患者・家族）分析等を行った上で、製品のブランディングやコミュニケーション戦略の立案を担当して頂きます。通常、代理店選定は、コンペという形で行われるため、企画立案能力のみならずプレゼンテーション力も非常に重要となります。 個人の能力を大きく発揮できるポジションですが、経験豊かな先輩やチームがしっかりとサポートしますので安心して業務に取り組んでいただける環境です。 業務詳細：適正・スキルに応じて下記業務をお任せします。 ・ 市場理解のための独自調査の実施・分析（定性調査、定量調査） ・ コミュニケーション戦略（ターゲット戦略、ポジショニング戦略、市場導入戦略など）の立案 ・ コミュニケーションコンセプトの開発 ・ 提案書の作成とプレゼンテーション ・ 個別プロジェクトにおけるクライアントの課題に対するソリューションの提案 ・ クライアントのワークショップへの参加 資格 【必須スキル】 • Powerpointによる提案書（企画書）作成能力 • プレゼンテーションスキル • 医療用医薬品のプロモーション経験、プロモーションルールの理解 歓迎経験（ひとつでも） • 製薬企業のプロダクトマネージャー •
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