YOUR MISSION Eコマースのパフォーマンスマーケティング戦略設計・実行・効果測定を通じ集客を最大化していくお仕事です。候補者はプーマオンラインストア /アプリビジネスにおける自然検索、検索広告、ディスプレイ広告、SNS広告、アフィリエイトなどの外部集客の責任をもちます。KPIは売上、ROAS、アプリでのMAU達成を目的とし、パフォーマンスマーケティング＆CRMマネージャーにレポートします。フルファネルでのカスタマージャーニープランに関してeCommチームメンバー、ブランドマーケティングチームと協力して相乗効果のあるマーケティングプランを開発します。また、グローバルEコマースと連携し、ベストプラクティスやプロモーション、効果測定など、日本のEコマースビジネス加速にむけたアクションを実行頂きます。 年間広告予算を管理し、有料広告のパフォーマンス管理と予算管理を担います（SEM、ディスプレイ、SNS、アフィリエイト、アプリ広告を含む）。 自然検索対策（SEO）を日本Eコマースチーム、グローバルEコマースチームと連携し集客を加速させます。 広告代理店と連携を強化し、パフォーマンス向上/最適化/報告を行います。 すべてのキャンペーンのパフォーマンス測定および報告を行い目標（ROIおよびKPI）に対して評価し改善策を検討します。 他のEコマースメンバーやブランドマーケティングと協力して、すべてのチャネルでメッセージが一貫していることを確認します。 マーケティングチームと協力しオーディエンス戦略を推進します。 As a part of Performance Marketing & CRM, a candidate will work on driving the Performance Marketing strategy for Japan. She / he will be in
Job Description As E-commerce Key Account Lead (Japan), you will drive operational excellence and seamless customer experience on digital marketplace platform while consistently maintaining the H&M brand. The role will work collaboratively and cross-functionally to drive
【仕事内容】 ロンドンに本社を構える市場調査会社「Mintel Group」の日本法人である弊社にて、 採用をメインとした人事業務と、そのほか入退社手続きなど、一部総務関係などをお任せいたします。 採用プロセス 選考、入社、研修、業績評価、人事管理、組織開発、文化、福利厚生、従業員関係、退職 ]採用に関して戦略的な中長期計画の策定と実施 APACや本国との定期的な人事業務に関するレポート 一部総務業務（入退社書類の手続きなど） ※労務については外部提携先と連携して行います。 【求める経験・スキル】 [必須] ■採用業務：5~7年以上（一人で自立して行える方） ■ビジネスレベルの英語力（APACとの連携など業務上必ず使用いたします） ■面接、採用プロセス管理の経験 [歓迎] 総務や労務のご経験 From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than
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Job Description As E-commerce Key Account Manager (Japan), you will drive operational excellence and seamless customer experience on digital marketplace platform while consistently maintaining the H&M brand. The role will work collaboratively and cross-functionally to drive and
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