Amazonは、オンラインショッピングとしての成長にとどまらず、生活者の日常に深く浸透した総合コンテンツメディアへと進化しています。Amazon Adsは、Amazon内外における生活者の購買・視聴・検索行動から得られるインサイトをもとに、 Prime Video、Fire TV、Twitch、、提携している外部メディア、Alexa、Amazonデバイス、リアルイベントなど多様なソリューションを統合し、国内外の大手ブランド企業の成長戦略を支援する統合マーケティング組織です。 本ポジションは、広告枠の販売を超えて、ブランドの事業成長を共創するビジネスパートナーとして、生活者起点の課題定義から、認知・検討・購買までの一貫した統合コミュニケーション設計をリードします。特にPrime Video広告本格展開期という変革フェーズにおいて、日本市場における新しい広告モデルの創出を担う中心的役割です。 Amazon Adsならではの成長と経験 - 「コンテンツ × メディア × コマース × シグナル」を統合できる唯一の広告プラットフォーム - 認知形成 → 行動喚起 → 購買検証まで、統合的に可視化可能 - Prime Video広告の本格展開という市場変革期の中心に立てるポジション - 大手ブランドの意思決定に影響を与え、数十億円規模のマーケティング投資に関わる裁量 - 世界最先端のプロダクトや事例へのアクセスと、グローバルチームと協働できる環境 求める人物像 複雑なマーケティング課題を生活者視点で整理し、生活者シグナルとクリエイティブを横断する統合的解決策を設計できる方。 答えのないテーマに自ら仮説を立て、ステークホルダーを巻き込みながら実行と成果創出まで責任を持って推進できる方を歓迎します。 Key job responsibilities
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